Showroom Interior Designing Secrets You Must Know About
Showroom interior designing is often an intimidating task because it entails creating that perfect amalgam of aesthetic, functional, and marketing elements. To create a space that’s visually appealing, and at the same time easy to use and access for a customer (eventually leading to increased footfall), it’s imperative to hire professional Delhi interior designers. With in-depth expertise and a team of thorough professionals, Space Deco is well equipped to take care of all your showroom interior designing needs.
1. MAKE THE NAME OF YOUR BRAND THE CENTRE OF ATTRACTION
Branding plays a pivotal role when it actually comes to showroom interior designing. The more prominent the brand name displays, the better the probabilities of getting repeat customers. You need to display or place the brand logo in showroom areas that have the maximum level of visibility.
It is a widely known fact that humans are highly likely to remember what they see with their own eyes. Having your brand name and logo shine throughout the premises will create a long-lasting impression on the minds of your consumers, and thus keep bringing them back to you for more business!
2. PLANT LAYOUT IN ACCORDANCE TO THE PRODUCT
As simplistic as it actually sounds, choosing and planning a showroom layout as per your product offering is extremely critical to the success of your business. For instance, a footwear store without enough seating spaces for the customers to sit on and take a look at different pairs of shoes could be a potential disaster. The same actually holds true for an apparel showroom, sans any trial rooms. As one of the leading interior designers of Delhi NCR, we assist you to plan and conceptualize a layout based on your product.
Time is of the essence in showroom interior designing. Facilitate the free flow of clients or customers at different checkpoints- outside trial rooms, at the billing counters, within product aisles, so on and so forth.
Keep the waiting time to a minimum while giving your patrons enough room and time to actually look at your products and make their buying choices.
3. CHOOSE DISPLAYS THAT ARE MODERN
Shun the standard bulky shelf displays for unique and welcoming product displays that the contemporary customer just cannot ignore. Anything that helps you optimize the use of space is actually highly recommended. For instance, use tiered hangings to display products (without really using excessive space).
Likewise, hanging a handful of products on the wall is a good way to catch the attention of your customer with the least effort. The idea is to combine and match and come up with a set of displays that may showcase maximum products while making the best use of available displays.
4. GO FOR COLOURS THAT COMPLIMENT YOUR PRODUCT
As with the layout, the selection of the colors to be used for the walls and ceilings will depend upon the merchandise that’s on display. Let us take an apparel showroom as an example. With multiple hues in numerous shades making a statement when it comes to clothes, opt for neutral colors or the standard whites- they’ll provide a backdrop against which the items in your store are often viewed distinctly and clearly. For a jewelry store, dark and deep tones will work better as they’ll help the center of attraction here, the jewelry, to shine in all its pristine glory and glamour.
5. USE COMPLETELY DIFFERENT LIGHTING ELEMENTS
A great showroom design is actually built on a solid foundation of multiple lighting sources. You must remember that one-dimensional lighting can completely kill the vibe of your showroom. So for window displays and featured products, use a mix of pendant lamps and bright lighting. It will help draw the attention of the clients where it matters the most.
Accent lights are often used on the walls to elevate the vibe of your showroom. As for the trial rooms or seating areas, conventional lighting works best because it will help your customer get a clear view of what he or she will potentially buy in the next few moments.
6. PROMOTE AS MUCH AS POSSIBLE
Every item that you are selling in your store needs to be out there for the customer to see and consider as a possible purchase. Creating an impressive ambiance but not letting the products do the talking will be an enormous waste of effort. The vibe and atmosphere are simply one part of the job done well. Incorporate signage, both print and digital, to show your customers what all they can actually avail as part of their store experience. You simply need to highlight sales and discounts that are on at any given point in time. We assist you to choose the placement of signage appropriately. We also assist you in procuring them so that you do not waste any time, and might solely concentrate on the personality you want to establish through your showroom interior designing project.
7. FOCUS ON THE SMALL HOWEVER SIGNIFICANT THINGS TOO
Besides the above, there are a number of small yet significant design elements that may create a huge impact when it comes to showroom interior designing. Music is one such element- science has proven time and again that there’s a positive connection between store music and also the retail behavior exhibited by customers. Other than that, a statement piece of art can do wonders to the overall vibe as well as experience. Whatever you really choose to do, remember that ‘less is more, and a neat and clean space with all the functionality on offer will actually work in the best interests of all the stakeholders involved.
To avail of all this, and much more, get in touch with Space Deco today for all your showroom interior designing needs. We guarantee a completely hassle-free experience right from the planning phase up until the part of the execution.